Holistic Design

As an artist, my priority is to create a beautiful work, but as a designer, my priority is to use that same passion and dedication for someone else’s vision. And I can’t do that without first understanding what my client needs, oftentimes my clients are small business owners or non-profit organizations who don’t have the time to research trends, create a mood board, and essentially come up with an idea of what they want. My goal is to help them get there, because once they know what they want, I know what they want, and I can start creating.

I see this process learning process between my client and myself as holistic design. I don’t want to give you a corporate logo or trendy logo and make you stick with it if it doesn’t reflect your brand’s spirit. All this serves to do is create something that the client will end up hating as soon as the season’s trends are over. How is it any different than fast fashion? Logos should last and grow with your company, not stagnate and become obsolete like VHS tapes as soon as the next big trend comes around.