Locked down but not locked in - Reflecting on 2020-2022

Living through lockdown and coming out the other end relatively mentally okay is a bigger blessing than one would think. To be in the position of digital needs fulfillment person when all of the brick and mortar avenues needed to digitize to survive meant there was a lot of work coming my way and it didn’t just keep me occupied, it sustained and nourished me, pushing me to embrace the chaos and the creativity it demanded.

It was an opportunity to expand and connect from one coast to another and have an impact internationally, all from the comfort of my home. To meet and get to know entire communities from all walks of life. To commiserate on our shared humanity and mortality all while sending that connection request on LinkedIn.

In the first year, I was still an independent contractor; Creative Consultant and designer for hire. As any other designer, I juggled projects and sub contractors. The second year, my biggest client got jealous of my divided attention and took me off market - hiring me as Creative Director. Since then I have been working exclusively for one organization, directing much more than creative.